Training To Increase MLM Retention

In MLM, retention is keeping new business partners active for the long haul.

An unfortunate statistic on MLM is that on average, three out of four new distributors lose interest in their first 3 months and quit the business. A staggering 90% of new distributors do not make it through their first year!

This leads to a major drain on your income because retention is where the long-term residual income in the MLM network marketing industry comes from. The good news is that even a modest increase in your retention rate can lead to a dramatic increase in your income.

It is important to note that of new business partners who do quit, more than half of them do so in the first 90 days in business. This is why it is so important to start new team members quickly and help them have success in their early days in business.

Early in my career, I spent most of my time on prospecting and sponsoring, and quickly became a top enroller in the MLM network marketing industry. But, for the last several years, I focused more on retention. I found the results to be almost immediate and long-lasting, too. Increasing retention has had a greater impact on increasing my monthly check than my recruiting efforts.

Much of our team training now focuses on retention. Here are the keys to increasing retention in your MLM.

1. Bring top-quality people into the business the proper way. We teach our team to sign up new partners that ask to join the business. We do not teach our team to use warm-market methods like approaching friends, neighbors, and relatives who are not even interested in the business. We do not teach our team to sell or close prospects on the business. When you have to close people to get them in, you'll have to close them every time they hit a small obstacle. They are the first ones to become quitters.

2. New team members need to submit their goals in writing. Make sure their goals are realistic. Both you and your new business partner will need these goals to measure their success. Each team member's success is measured against their own goals.

3. Fast start approach. New team members need to make money early in their career for both their belief in the business and for credibility with others. Earning money quickly is the most effective retention tool!

4. Be a true servant-leader. Helping a new team member is more important than even your own prospecting. Make yourself accessible. Encourage business partners to connect with your upline in your absence.

5. Effective and regular communication. Provide essential information, without flooding new partners with information overload. Team emails from an autoresponder have proven to be an effective way to keep partners in the loop and help them get back on track if they've become sidetracked.

6. Recognition. For many people, recognition is an even bigger motivator than money. Recognition can be as simple as a personal email or phone call. For some, edification in front of a group can bring huge rewards. Look for ways to recognize business partners regularly.

7. Training. Effective training should be available by several means, both live and recorded. We've had best success offering training via a mix of live webinars, recorded webinars available 24/7, training videos, email series, and individual mentoring.

Shift more of your focus to retention in your MLM network marketing business. You will enjoy a big boost in your long-term residual income.

Joe Barclay is an expert at showing others how to quickly, easily create success online. Read this and other increase MLM retention articles at his website. Be part of the company and team with maximum retention at wireless business opportunity.